Among the compelling features are cross-media capabilities for creating coordinated print and email campaigns, variable-length document capability, flexible layouts, and the ability to compose text in more than 60 languages, including Japanese and Chinese. Pageflex Persona Cross Media Suite delivers powerful features not found in other variable data extensions or applications, allowing it to serve as “campaign central” for cross-media marketing programs. Pageflex is demonstrating the new software application in booth #6951 at the Print 05 exhibition running through September 15. The core technology features a robust XML composition engine, designed specifically for variable data, and patented “flex” technology that automatically resizes items on a page based on the amount of custom content added. The product incorporates award-winning variable data and cross-media functionality from Pageflex into a desktop application. Pageflex (NASDAQ: BITS, the leading provider of Web-to-print technology, today introduced Pageflex Persona Cross Media Suite™, a completely new desktop software application enabling targeted and personalized content in both print and email.
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